Dark days lie ahead
The opressive chocolate manufacturers have destroyed your
favourite chocolate brands or repackaged them as some generic, nonsense-named
American chocolate clone. So, you make the tough decision to give up chocolate
and enjoy other sweets instead. Then, just as you thought things couldn't get
any worse, what happens? They start doing exactly the same thing to the sweets
you've been eating all your life!
They're at it again!
Who can forget one of the most famous and succesful advertising jingles of all
time ...
"Opal Fruits. Made to make your mouth water!".
No other sweet had such a positive brand image or ad campaign. Just the mention
of the words 'Opal Fruits' would conjure up images of dehydrated children on a
long car jorney, being instantly refreshed by a tiny, chewy square of Opal
Fruit goodness. The fact that Opal Fruits actually seemed to make you more
thristy after having one, was neither here nor there..
So, with such a succesful product on their hands, what do those oh-so-clever
sweet manufacturers do? Yes, they decide to change the name in line with (guess
who) the Americans. Once again they cite the reasons as being 'Product
recognition' and alike, when actually they really mean to say is 'we want to
screw the British consumer, cut costs and make more even more profits because
the board of directors aren't fat enough already'.
So, following the Texan and Marathon bars, yet another confectionary institution
is unceremoniously dumped.